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Detailed instructions and examples guide you through the process of creating your goals and translating your plan into action. In this system, "marketing" is simply this: getting people who have a specific problem to know, like, and trust you. John Jantsch's Duct Tape Marketing system is designed to take the jargon and confusion out of marketing for small businesses. With detailed instructions and examples, audio guidance, and built-in spreadsheets, Marketing Plan Pro 11.0 powered by Duct Tape Marketing gives you everything you need to create a simple, effective and affordable marketing campaign. The popular Duct Tape Marketing system from John Jantsch is now a step-by-step software package from Palo Alto Software, Inc., makers of the best-selling Business Plan Pro. Palo Alto Marketing Plan Pro 11.0 Powered by Duct Tape Marketing
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